Mision
Fútbol y Mentalidad Ganadora” is a profitable business which nurtures talent and develops players who have the ability to triumph in any team in the world, and thus contribute to the reduction of poverty in neglected areas and the rebuilding of Ecuadorians' self-esteem.
Vision
To be leaders in development and to place Ecuadorian soccer players in competitive teams around the world.
Soccer is the most profitable business in the world.
Below are some examples:
- During the national championship in 2003, Ecuadorian soccer moved around $7 million in national television.
- Spanish soccer generates around €8 million a year – equivalent to 1.7% of the country’s GDP.
- In 2002, advertising figures for soccer reached $58 billion worldwide.
- In 2003, the FIFA declared accumulated profit of $600 million, thanks to its business strategies (several alliances throughout the world) and its financial management.
- When Manchester United was floated in mid- 2003, consolidating itself as the best team in the country with 7 consecutive championship victories, it made more than €489 million.
- Sport uniforms are true forms of mobile advertising.
- Marathon Sports has sponsored the National Team since 1994. In 2002, it sold 1 million national team T-shirts at $25 each.
- Companies like Reebok give cash and equipment to the Ecuadorian teams it sponsors.
- Adidas paid $161 million to sponsor David Beckham for the rest of his life.
- The large European teams support the development of soccer schools in other countries in Africa and Latin America. This strengthens their image of social responsibility.
- Universities in a number of developed countries already have academic programs specializing in sports management, sports economics and sports marketing.
- Major consultants and investment banks have developed business units specializing in sports. Others have invested directly in teams.
- The 2002 Japan-Korea World Cup moved around $2,800 million.
- Sponsorship of the uniforms of the Brazilian teams yielded an average of $1.3 million for each club in 2004. Every year, soccer moves around $260 billion.
- Countries like France, Italy, England, Argentina, Brazil, Mexico and the USA, maintain a high level of competitiveness in the soccer market. Investment funds and image rights managed by these teams are worth multi-million dollar sums.
How much do you give to Ecuadorian soccer?
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Investors